Tory Lanez
Champs X adidas

Challenge

To generate hype around the exclusive launch of the Maroon NMD we highlighted then rising hip-hop star Tory Lanez and his love of Downtown LA. We were tasked with creating a visual journey of his process and love of the city.

Action

For this project I did a lot of research on Tory Lanez as a person, what his favorite food was, his ties to skateboarding and basketball and his process in writing music. I also got to experiment with photo techniques and visual direction in the early stages of concepting.

Results

Tory Lanez was able to open up and feel at ease while on set due to my research and ideas which lead to a casual story telling experience.