Ninja Streaming Room

Challenge

This was an amazing opportunity and challenge to design the ultimate streaming room for the world’s biggest eSports athlete and pave the wave for S Tier streaming rooms in the future.

Action

Research, research, research was my starting point. I watched past and current streams, interviews and read up as much as I could about Ninja. From there, interviewing him and getting into his hierarchy of needs was the next step so that I could focus on the main components of his room.

It was so fun to get to know Ninja and play up his needs and wants into a design and also working with him on future goals and how this room could live in the next 5+ years in a very fast growing industry. I started knowing what he would respond well to and that was a personal win. Getting the client (Red Bull) and Ninja to be super excited about certain designs I was able to encourage them to invest more into the room than initially scoped out.

Results

The streaming room was incredibly well received by Ninja himself, the client, his fans as well has his haters. His streaming room video reveal has gotten over 36,000,000 views on YouTube and has been covered in multiple languages.