Women’s Must Haves

Challenge

We were given to the opportunity to start from the ground up on the visuals for the campaign. And then take this visual language to a variety of retail stores that have different size windows, budgets, and installation stipulations.

Action

We started with sketches for form. The product featured were limited in the color and textures, so we wanted to look into the world of fitness and what that means to someone who is training. The collection is named ‘Must Haves’ and we worked on the other aspects of a must have collection when it comes to working out how that gear is curated over time by an individual.

We wanted to the product to be the highlight but still provide a backdrop that felt museum like. The vacuum formed pieces behind the highlighted product are easily recognizable but are left white so the viewers can imagine their own gear.

Some stores didn’t have budget to install the vacuum formed art pieces so we created a 3D version of the wall that was printable creating a cost efficient solution to a variety or doors.

Results

This created a one of a kind visual campaign that was beautiful and had the flexibility to be taken up or down cost wise in a variety of doors without compromising the key messaging and creative.