Apex Legend Mobile

Challenge

For the new Apex Legends Mobile game, the challenge was to create a system for seasonal refreshes. Each season would present a new theme for the next 6-8 weeks, and midway through the season, there was an in-theme update.

Action
Working with a fantastic team, I delved into the lore of the game and the characters to help draw out visual elements that would convey the season's theme. From there, we expanded the graphic system to create a kit for each season that could be utilized in social and moving content formats. Each season and half-season was a new opportunity to experiment with color, type, and texture, finding new ways to elevate the design system.

Results
In my role, I streamlined the creative process and meticulously fine-tuned the creative rounds, ensuring a more efficient and effective workflow. Recognizing opportunities for growth, I successfully expanded the design system into social platforms, maximizing its impact and reach. One of the highlights of my tenure was establishing an exceptional client relationship, fostering an environment where every meeting felt like a conversation among friends. To culminate these achievements, the Apex Legends Mobile game received widespread acclaim, winning the Game of the Year title for both iPhone and Android platforms.